There’s a sign on our door. It says Black Lives Matter, and below that it says this is a safe space, and below that it says Nazis are not welcome. It’s been there since before we opened. Some people walk in anyway and tell us it’s too political. We tell them, politely, that it’s actually the least political thing in the building — it’s just us saying who we are.
Why we put it in writing
Because silence is a choice. The average bike shop is a white dude space. Not always on purpose, not always with malice, but by default — by what’s on the walls, by who gets ignored when they walk in, by what music is playing, by how the staff talks to a 55-year-old Latina asking about cruisers versus how they talk to a 28-year-old white guy asking about gravel bikes. That default costs people. It costs them comfort, access, money, and eventually it costs them cycling altogether. We didn’t want to run that shop.
“A shop that doesn’t say anything says something. We decided to say the thing.”
— Dan
What a shop owes its street
We’re on South 4th Avenue. That’s not an accident. Our neighbors are working families, renters, students, retirees on fixed incomes, people who need a bike to get to work and can’t afford to have it down for two weeks while some shop orders a part from their one distributor. A bike shop that serves that street needs to actually serve that street — not perform accessibility in a press release and then charge $150 for a basic tune-up.
Gatekeeping in cycling is real and it is expensive. It shows up in the language — performance components, entry-level (said like an insult), serious cyclists — and it shows up in who gets eye contact when they walk through the door. We try to notice when we’re doing it and stop. We don’t always get it right. But we’ve made it a practice to ask ourselves: who is this shop for? And the answer we keep coming back to is: everyone who needs a bike to move through this city.
The practical stuff
Here’s what anti-racism looks like in a bike shop on a Tuesday afternoon:
- We greet every customer the same way, regardless of what they’re wearing or what bike they rode in on.
- We explain things without condescending. You can ask us what a derailleur is and we will tell you without making a face.
- We stock bikes under $300 because that’s what a lot of our neighbors can spend.
- We do free safety checks — no purchase required, no up-sell, just come in.
- We donate a percentage of every sale to local organizations doing equity work. See our journal for the current list.
None of that is heroic. It’s just running a shop that actually gives a damn. The sign on the door is the easy part. The hard part is the daily practice of making sure the shop behind it earns it. We’re working on that every day. Come find us at the shop or call us at 520-365-0754 — whoever answers will be glad you called.